Zombies And Plague

Letter from the CEO

We are living in an extremely surreal time in which we are inundated daily with news often of a terrifying nature. It is a time of great change in which we have witnessed the devastation of the world by a pandemic, enormous economic shifts, and a substantial limiting of our freedoms as individuals. We have also seen a wave of social unrest which has resulted from the build-up of persistent inequality over decades, if not centuries. In a very short space of time, we have been driven to a profound level of collective anxiety, which has been amplified to new heights by the uncontrollable power of social media.

In writing about these realities, as so many are doing at the moment, we sought to offer a fresh perspective, and so latched, perhaps somewhat surprisingly, onto the metaphor of a zombie as a subconscious expression of our deepest collective fears – and plausibly, an expression of the deeply ingrained fear of the plagues that took place as far back as the 14th century. We believed it would be interesting and exciting and perhaps even meaningful to write about why zombies recur in our fiction and exist in our collective imagination – to consider these ridiculous creatures as a kind of literary response to the sheer numbing banality of the information we are receiving on news channels and social media every day.

Though the idea of zombies may seem to have nothing to do with banking, economics and politics, when these creatures are analysed as they are presented in fiction and film, it is clear that these cultural artifacts have disturbingly presaged and predicted the 21st century plague that has impacted every aspect of our lives as individuals and as a collective.

David Buckham
Chief Executive Officer